PHYTO Purple No-Yellow Shampoo for Gray, White & Bleached Blonde Hair | Sulfate-Free | Neutralizes Brassy Tones, Illuminates Highlights | Made in France | 8.45 fl oz

PURPLE TONING SHAMPOO FOR GRAY, WHITE & BLONDE HAIR: A daily violet-pigmented shampoo neutralizes brassy yellow tones and brightens natural highlights - leaves gray, white, silver, and bleached blonde hair feeling soft, fresh, and luminous. | GENTLE BOTANICAL FORMULA: Crafted to deposit toning pigment while cleansing - safe for daily use on color-treated, gray, white, and bleached hair without drying. | FOR GRAY, WHITE, SILVER & BLEACHED BLONDE HAIR: Targeted to adult women and men maintaining cool-toned color who need to neutralize brassy yellow and warm tones between salon visits. | SULFATE-FREE FORMULA: Clean botanical formula crafted in France by PHYTO with 50+ years of plant-active research - no harsh sulfates. | HOW TO USE: Apply to wet hair, massage gently for 1-3 minutes (longer for stronger tone), rinse thoroughly. Use 1-2 times per week or as needed. Wear gloves to avoid pigment on hands.