Eva NYC Purple Shampoo for Toning Blonde Hair - Sulfate-Free Formula for Blonde, Gray + Light Hair - Adds Shine + Softens - Anti-Brass Formula for Salon Fresh Results - Ginger Rose Scent - 10 fl oz

Purple Shampoo: Effectively cleanses while neutralizing brassy tones to reveal bright, cool-toned hair with enhanced shine and softness. Perfect for maintaining vibrant blonde hair that looks salon fresh. | Key Ingredients & Scent Notes: Infused with ultra violet pigment that tones and neutralizes unwanted brassy tones in bleached or highlighted hair for cool results. Featuring our Gingerly fragrance, a ginger rose scent with freesia, turmeric, and musk. | Gentle, Cleansing Formula: This rich, luxurious shampoo gently cleanses while toning blonde hair, delivering salon-fresh brightness and shine. Its nourishing blend leaves hair soft, vibrant, and brilliantly luminous with every wash. | How To Use It: Wet hair, lather up, massage into hair and scalp and rinse well; Follow with Tone It Down Blonde Conditioner. | Better Haircare, Mindfully Made: Haircare crafted to a higher standard, made with responsibly sourced ingredients; A cut above clean, omitting over 1,300 ingredients.