AVEDA Botanical Repair Purple Toning Shampoo | For Blonde, Silver, Grey Hair | Reduces Brassy Tones | Silicone Free | 96% Naturally Derived*, 6.7 fl oz

Purple Shampoo for Blonde, Silver, and Grey Hair: Aveda Botanical Repair Purple Toning Shampoo instantly brightens hair and progressively tones each time you wash. Neutralizes unwanted yellow and brassy tones by 5X in one use**. | Strengthens and Repairs: Strengthens fragile hair from the inside out and helps repair damage. | Naturally Derived Ingredients: Plant-derived bond-building in a 96% naturally derived formula*. | How to Use: Massage into wet hair. Leave on for 1-3 minutes. Rinse thoroughly. Toning results can vary. Use on each wash day until your desired color is achieved. Then, use weekly or as needed. | Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. *Per ISO 16128 standard, form plants, non-petroleum minerals, and/or water.